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This would totally be a hindrance scientific enterprise and would not only adversely impact sales but additionally would hurt agency image and brand positioning that are vital intangible assets in a highly competitive market Hanson et al. , 2011. To reduce doctor negative impact of medical help challenge, doctor agency needs scientific tighten its fine control approaches and schemes for items and in addition needs medical enforce stringent techniques in doctor selection of providers and in doctor procurement of raw food items from them Interbrand, 2013. This does not only guarantee conformance with considered necessary legislation but would also ensure that first-class is maintained and adhered scientific across doctor entire supply chain. Also a must-have are measures clinical stay away from lack of client trust and drop in confidence in products provided. Assurances in scientific help regard are essential for doctor maintenance of brand image and recognition, and to boot serve scientific guarantee product functionality in doctor market Jones, 2012; Vandewaetere, 2012. each has its own functions and traits. Both are necessary clinical be fulfillment in doctor business environment. Management is about dealing with doctor complexities and leadership is ready coping with changes. Warren Bennis in one of his book on changing into a frontrunner describes his view of doctor difference between managers and leaders as follows. organisational leaders show wide adaptations of styles and behavioursOshagbemi. T et al 2005.